About Dickies
Workwear bearing the distinctive Dickies logo is worn by workers from almost every industry and in many of the world’s harshest working environments. From agriculture to the oil industry, Dickies workwear is renowned for its performance, comfort and durability.
The company has its roots in the small town of Bryan in Texas, where C. N. Williamson and E. E. "Colonel" Dickie began their careers in the "vehicle and harness" business. In 1918 they made what turned out to be a momentous decision when, with a few friends, they established the U.S. Overall Company. Four years later the company was renamed the Williamson-Dickie Manufacturing Company. From these modest beginnings Dickies has transformed itself into the largest workwear manufacturer in the world.
Having gained a reputation for making hardwearing garments, during World War II the company was sequestered by the American Government to produce millions of uniforms for the armed services.
In the early 1990’s Dickies Workwear became fashionable with American youth. The rugged styling and performance of Dickies clothing started to attract the interest of teenage skateboarders, resulting in Dickies becoming a cult fashion brand. This unexpected but welcome trend spread to Europe, where the popularity of the brand among young people continues today.
Top music acts have also taken advantage of Dickies unique brand image: Justin Timberlake, Avril Lavigne, TLC, Limp Bizkit, Westlife and Madonna are just a few of the performers who have worn Dickies clothing on stage.
Although Dickies is proud of its long and illustrious history, it is unmistakably a company of the 21st Century. Not only has Dickies adopted the latest manufacturing processes and performance materials to improve its product range; they continue to display innovation in workwear design to meet the changing demands of its customers.
Dickies is committed to maintaining its position in the industry by producing hardwearing functional workwear that combines quality and value for money: the philosophy that has seen it become an instantly recognisable brand with a proven reputation.
Dickies Site Map
Dickies Bags | Dickies Graphic TShirts | Dickies Hoodies | Dickies Jackets | Dickies Jeans | Dickies Shirts | Dickies Shorts | Dickies Sweatshirts | Dickies Trousers