About Element
Wind - The stirring of ideas and the rise of consciousness - Who would have thought that coming from such a dysfunctional background would have set the destiny for an individual to build the largest most positive and influential skateboard company of all time. Fate or not; it took knowledge, passion and endurance for this person to find their craft. Johnny Schillereff was just in his youth with only a few things keeping him grounded: the subcultures he submerged himself into and the skateboard under his feet. But after years of following a wayward path Johnny made a conscious decision to re-shape his life, get on the right path and make the commitment to do something positive with his passions.
Water - the flowing of ideas into action - The first incarnation of Element came in the form of a collaborative company called Underworld Element. Most often referred to as U.E. or Underworld, the company used a mixture of different style and reflected a raw vibe. Underworld was plagued with inner turmoil and fundamental flaws and things quickly started to go downhill. Shortly after, Underworld's original crew had moved on from the business and he immediately dropped Underworld, the first half of the company's name and turned the entire company around into something completely different, something positive and something universal that people from all walks of life could identify with. It wasn't merely a name change; he took ownership of the company and made drastic changes to what the brand represented and the way the world viewed it. Element was born; the negative was turned into positive, and the journey began. Like a tree growing Element's natural process is virtually unstoppable. The world has been presented with a positive force that is Elementality.
Element Site Map
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