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  • 2010 Snowide SAS takes the direction of APO to make possible an increasing close to its notoriety. Snowide SAS employs about 10 people and several freelance workers. The brand is one of the most valued brands in the snowboard industry and has a great fan base, thanks to its history, its original graphics and its constant quest for innovation (for example the patented “Dual Entry System” bindings).

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  • About APO

    Birth of APO
 2003 After several difficult years, the Rossignol Group decided to reorganise it’s subsidiaries and therefore to close the “Grand Chavin” factory. Régis tried to buy back the brand but was rebuffed at the last minute. Thanks to the support of his customers in France and distributors abroad, he managed to launch a new brand: “APO Snowboards”.

    Since the 2008-09 season, a new ski range has been added to the APO product line to cater for a growing demand. Its products are now sold in 27 countries, covering most of the snow sports areas.

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