About Nixon
The world is filled with creativity. New companies are being created daily that offer quality, value and service to the global market. It’s not easy to carve out a niche and develop products that are unique as well as functional. The overwhelming expense and stressful experiences make most start-up companies call it quits after a year or two. Nixon is one of those companies that endured the trauma of being a new company. Ten years later Nixon is still moving forward creating new watch designs that fill a need for active consumers. Nixon focuses on the little things when it comes to watch design and details. They market their product to people who understand the value, as well as the fashion. Nixon combines a unique perspective with universal needs and creates watches that rock in terms of functionality, quality and design.
Watchmakers are notorious for developing extensive advertising and marketing campaigns that promote the latest technology and design advancements to a broad audience, but they miss some consumers in that process. Nixon watch consumers call their product “Sweet” or “Sick” and get “Stoked” by wearing one. The lingo that describes a Nixon watch is just as unique as the designs that make Nixon a hot item in the skateboard and surfing community. Nixon designs watches to be worn in water; a lot of water. Some models are water resistant down to 300 meters and have other features like a hardened full view mineral crystal, stainless steel cases and rotating bezels. The internal movement of Nixon watches can be 2, 3 or 6 hand Japanese Quartz and some models have custom talking alarm voices like Tony Hawk, Saxon Boucher as well as other celebrities. Some models have 3 hand Swiss movements with an easy to read tide sub dial. Nixon band materials vary from custom stainless steel to distressed leather. An Injected polyurethane band with a patented locking looper is a popular feature on the 51-30 PU model. Other models have double locking clasps or a stainless steel single tongue buckle.
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